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• Build Your MedEd Brand
• MedEd Brand Audit
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• ALOE MedEd: Software for Academic Medicine
• Free Resources

Free Resource Downloads

I'm proud to share these free resources to support medical educators—just as many have supported me.If you find these valuable, consider joining the MedEd Brand Builders Community, where you'll gain access to even more resources, receive weekly actionable tips, and connect with other MedEd creators. With subscriptions ranging from DIY to DFY (done for you), there’s an option for everyone.

• Golden Rules of Instructional Design
• Academic Medicine: Decoded
• MedEd Brand Builder Checklist
• Business Fundamentals for MedEd Brands
• My Tech Recommendations

Physicians: Share Your Expertise
Earn Money, Make an Impact, and Enjoy an Easier Lifestyle

• Self-Starter? Join the Community Now

You have knowledge and skills that people want and will pay to learn. Why keep it all to yourself?

Maybe you want a profitable side gig.Or a non-clinical career path.More patients in your practice, or more people at your events.Whatever your goal, building a strong MedEd Brand will get you there.And having a bad MedEd Brand will get in your way.The good news is that you don't have to do this all on your own.

Build Your MedEd Brand in a Welcoming Community

Join the ALOE MedEd Brand Builders Community and get:

What will you do in the MedEd Brand Builders Community?

You'll build, launch, and grow a sustainable, profitable MedEd Brand:

Pick Your Niche
Ever heard the phrase: "The niches get the riches"? Well, it's true. The best way to stand out is to focus in on a specific message. The Playbook will help you pick the perfect niche for you.

Get to Know Your Customer
The most important person in your business is your customer. Speak to them and you'll be golden. Miss the mark and you'll be left on your lonesome. The Playbook will show you how to make your A+ Customer Profile. Delight your A+ Customer and you'll never be alone.

Find Your Unique Selling Proposition
Why should people listen to you? I mean: why you? Unless you are the only person on the planet with knowledge in your niche, you'll need to do a little peacocking to attract customers. Don't worry. The Playbook will help you discover your beautiful plumage (fancy word for feathers) and you'll dazzle your prospects - just by being you.

Establish Your Brand Identity
Even if you are your brand, it pays to be consistent. If you are deadly serious in one post and goofy in another, sincere in one article and sarcastic in another, you'll confuse your customers. As Donald Miller said, "If you confuse them, you lose them". There's plenty of room for your sparkling personality. But give your followers something to grab onto.

Start Your Stress-Free Social Media Strategy
Social media is no longer optional. But it doesn't have to be a pain either. With The Playbook, you'll make a plan that plays to your strengths, fits in your schedule, and uses tech to do the heavy lifting.

Create Craveable Content
Don't write a word until you know people will buy it. Follow The Playbook to create the exact products your customers crave. Use recommended tools (with tutorials), ready-made templates, and tricks of the trade.

Make Money
Write a business plan and put it into practice. The Playbook outlines the ways you can monetize your Brand. Pick the approach you like and follow the steps in The Playbook to set up your shop - literal or metaphorical.

Grow and Enjoy
Use automations to minimize the time and effort you expend while you continue to grow and sustain your business. Create feedback loops to make sure you are offering value. Follow your passions and try new things. Live the life you want while helping people. Hasn't that been the dream all along?

• Let's Build My Brand!

Why You're Special

The internet is full of influencers and marketing "geniuses". Why should you jump in the fray - and why use this Playbook?

Health information is a problem with a capital 'P'.And I'm not the only one saying it.The Surgeon General issued a warning about it.To quote Dr. Murthy: "Health misinformation is a serious threat to public health. It can cause confusion, sow mistrust, harm people’s health, and undermine public health efforts."The World Health Organization agrees, and created a program called who.fides which is like the Avengers for accurate health information.When you build a MedEd Brand, you're not just looking to turn a buck. You're addressing a serious threat to public health by being a trustworthy source of accurate health information.You're different from the others in the creator economy.I get it. I am, too.You must be deserving of the trust your audience places in you.That means:
- No gimmicks
- No sleazy sales tactics
- No hyperbolic claims
- No get-rich-quick schemesIt also means:
+ Quality
+ Consistency
+ Credibility
+ TransparencyThe MedEd Brand Builders Playbook is the blueprint for brands people trust. Brands rooted in authenticity, accuracy, and a genuine commitment to improving public health.The MedEd Brand Builders Playbook is for physicians, like you.

• Fight Misinformation with a Genuine Brand

Still not sure?

I understand. You've got a lot on your plate.

You should do things in your own time.Just remember that you already have a MedEd Brand.If you are a physician and you teach learners, patients, or the general public - you have a MedEd Brand.It may or may not be the one you want.The MedEd Brand Builders Community will be here when you're ready. You've worked hard to get where you are today. You deserve to have a Brand you are proud of.

Preview The Playbook with the MedEd Brand Builders Checklist

Want a sneak preview of The Playbook? The MedEd Brand Builders Checklist gives a high-level overview.Get your free copy by entering your info here:

About Me: My Origin Story

My career got off to a rough start.
I graduated from medical school fully intending to practice medicine for the rest of my life.But just four months later, I was struggling with debilitating anxiety and depression.I made the decision to leave my residency program, not knowing what I would do next, but knowing that staying was too high a risk for me.That was the first time in my life I was "off track." I was the kid who wanted to be a doctor in middle school. I played a Division 1 sport, volunteered through AmeriCorps, got into medical school, and graduated with distinction.Suddenly, there was no next step laid out in front of me. No mountain to climb—just wide-open plains.I took a position as an Academic Detailer through a New York Department of Health grant. I literally drove around New York State encouraging physicians to prescribe PrEP for HIV.I remember juggling boxes of Panera as I walked from my car to clinics—definitely not glamorous, but some of the best training I've ever had.Whether I was in front of an audience of 1 or 100, I had to gain trust, hold their interest, overcome objections, and make the case for adding a new regimen to their practice. It was a crash course in sales, science communication, relationship building, education, and public speaking, all wrapped into one—and I loved it.I was also good at it.When the grant period ended, I took a consulting-type position through CDC and NYS grants, traveling the country to help states combat STI and HIV epidemics.Trust me, you learn a thing or two when you're a New Yorker crash-landing in rural West Virginia to teach locals how to tackle HIV—in 2 days.Ready for a role that kept me closer to home, I joined the University of Rochester OBGYN Department as their first-ever education specialist.After a thorough needs assessment and getting to know the incredible faculty, we overhauled curricula, started two new fellowships, improved our clerkship’s national standing by over fifty percentile points, and more.I've published and presented on medical education, and I’ve taught residency program directors from around the country about adult education principles.Now, as an assistant professor, I’m "back on track"—in the same position as my peers who stayed in residency.Medical education literally set me free.That’s why I’m committed to setting other physicians free, too.

Be a MedEd Brand Builder

Select the level of support that works best for you.
You can change your membership level at any time through your Community Account.

Are you ahead of the curve?
Have great content and need help monetizing?
Just don't have time to build a website or wrestle with Stripe?

I work in partnership with a select group of MedEd Brands.
I manage the tech, customer funnels, and payment strategy.
I only get paid if you you do.If that sounds good to you, schedule a call with me to see if we're a good fit:

• Let's Talk